Services
Five disciplines, one audit-first methodology — built around what your site actually needs, not what we think every client needs.
Search engine optimisation is often sold as a bundle of loosely related tactics. At Collective Ltd, every service is sequenced. A technical SEO audit comes first because it shapes every downstream decision: which keywords to target, which pages to optimise, how aggressively to build links. Skipping the audit means optimising blindly — and in our experience, that's where budgets get wasted. The five services below represent a complete, repeatable cycle for growing and sustaining organic visibility. Some clients engage us across all five from day one; others start with an audit and implement in phases. Either way, the process is the same: data first, execution second.
A comprehensive crawl-and-analysis pass across your entire site covering Core Web Vitals, indexability, canonicalisation, structured data, internal linking architecture, mobile usability, and server response behaviour. You receive a report with every issue classified by severity and a step-by-step remediation guide your dev team can act on immediately. For sites on WordPress, Shopify, or custom stacks, we include platform-specific notes.
Beyond search volume, we analyse keyword intent, SERP feature competition, and ranking difficulty relative to your current domain authority. We deliver a keyword map that assigns primary and secondary targets to each key URL in your site architecture — so your content and optimisation teams always know which query each page is built to win.
We analyse your top-priority pages against the real ranking signals: semantic coverage, E-E-A-T alignment, heading structure, internal link equity distribution, and schema markup completeness. For each page, you receive a concrete optimisation brief — not a word count target, but specific additions, restructures, and schema enhancements that address what the current page is missing relative to the top-ranking competitors.
We run prospecting, outreach, and placement using editorial and contextual link targets — no directories, no PBNs. Our link-building work is tied directly to the keyword map produced in phase two, meaning every acquired link is relevant to a specific ranking target. Monthly reporting shows new links, referring domains, and the impact on targeted keyword clusters.
Search algorithms change, and so does your site — new pages get added, technical debt accumulates, and competitors shift. Our recurring audit programme runs quarterly checks against the original audit baseline, flagging regressions and new opportunities. Clients on retainer receive a monthly ranking report, a quarterly technical health scorecard, and a rolling 90-day action plan.
The content optimisation briefs Collective Ltd produced for our service pages were the most specific I've ever seen from an SEO agency. Each one named the exact schema type missing, the semantic clusters we weren't covering, and the competitor page we needed to beat. After implementing the first five briefs in June 2023, three of those pages moved from page three to page one in under six weeks.
Ioana Cârstea, Marketing Director — Iași
Start with the audit — it will tell us both.
No — and any SEO provider who does is misrepresenting how search engines work. What we guarantee is a rigorous process: every recommendation is backed by data, every change is tracked, and every result is reported accurately. Organic rankings depend on your site's authority, your competition, and Google's algorithm — all factors we can influence but not control.
We track organic sessions, keyword position movement for the target keyword map, click-through rate from Search Console, and — where you share access — revenue or lead conversion from organic traffic. We do not report vanity metrics like domain authority as a primary KPI.
Both. Technical audits and keyword research projects are delivered as one-off engagements with a fixed scope and fee. Ongoing content optimisation, link building, and quarterly audits are structured as monthly retainers with a minimum three-month commitment.